8 Natural Laundry Detergents For Ultra Fresh Clothes

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If there’s one thing that we can all do to become more conscious about our relationship with fashion, it’s caring for the garments we already own—by taking care of how we wash and care for our clothes we can keep them in better condition for longer. One of the best ways to do this is to wash them with a gentle natural laundry detergent.

Unlike traditional detergents that are loaded with harsh chemicals and artificial fragrances, natural laundry detergents are made with gentle plant-based ingredients that are kind to both our clothes and the environment.

But it’s not just about being kinder to our clothes. Traditional detergents can contain harmful chemicals like phosphates and chlorine bleach, which can have devastating effects on our waterways when they’re released into the environment. By choosing a natural laundry detergent, we’re making a small yet significant step towards a more conscious lifestyle that benefits both us and the planet.

Now, I know what you’re thinking, yeah ok but I want my clothes to be clean, my whites to be crispy white, and to smell fresh— this is why I’ve rounded up the best of the best natural detergents that can put any artificial laundry detergent to shame. 

*This list includes affiliate links, which means that we may earn a small commission if you buy the products, that being said, I only promote products we truly stand behind.

Dirty Labs

Best for being gentle on clothes, tough on stains

This eco-friendly and sustainable brand offers laundry solutions that are gentle on your clothes and kind to the planet.Their products are free from all the nasty chemicals, dyes, and artificial fragrances typically found in laundry detergents. Instead, they use natural and organic ingredients that will leave your clothes smelling and feeling fresh.

Plus, their packaging is made from recycled materials, so you can feel good about doing your part to reduce waste. Dirty Labs Laundry has a range of products to choose from, including laundry detergents in different scents and fabric softeners that are made with plant-based ingredients. They even have a “Stain Fighter” product that can tackle the toughest of stains.

Why we love Dirty Labs: 

  • Biodegradable Formula: Dirty Labs’ bio-based formula uses natural enzymes and probiotics to break down dirt and bacteria, which means that it’s biodegradable and breaks down easily in the environment. This helps to reduce pollution and protect wildlife.

  • Free From Harsh Chemicals: The laundry detergent is free from harsh chemicals like phosphates and sulfates, which can be harmful to the enfvironment and human health. Dirty Labs’ commitment to using safe and natural ingredients makes it a safer and healthier option for both you and the planet.

  • Energy Efficient: Dirty Labs Laundry Detergent is compatible with both high-efficiency and traditional washing machines, which means that you can save water and energy while still getting a clean wash. This helps to reduce your carbon footprint and save resources.

  • Reusable Packaging: The Bio Laundry Detergent Starter Kit comes with a reusable laundry jug and refill pouches, which use less plastic than traditional laundry detergent bottles. This helps to reduce waste and save resources.

  • Certified B Corporation: Dirty Labs is a Certified B Corporation, which means that it meets rigorous standards of social and environmental performance, accountability, and transparency. This certification demonstrates Dirty Labs’ commitment to using business as a force for good and making a positive impact on the world.

Explore Dirty Labs


Best for an easy swap for tide pods

These handy pods are made with plant-based ingredients and come in a range of scents, so you can keep your clothes smelling fresh without any harsh chemicals or artificial fragrances. Plus, the pre-measured pods mean there’s no need to fuss with measuring cups or spills.

Why we love drops:

  • Plant-Based Ingredients: Dropps uses plant-based, biodegradable ingredients that are free from harsh chemicals and fragrances.

  • Waste-Reducing Packaging: Dropps offers a variety of packaging options, including pods, pacs, and powder packets, that are designed to be eco-friendly and reduce waste. The company’s packaging is made from 100% recyclable and compostable materials.

  • Certified by Green Organizations: Dropps is certified by several green organizations, including the EPA Safer Choice program, Leaping Bunny, and Cruelty-Free International.

  • Energy and Water Efficient: Dropps products are formulated to work efficiently in both high-efficiency and traditional washing machines. This means that you can save energy and water by using Dropps and still get the same clean, fresh results as traditional detergents.

Explore Dropps

Simply Co. Laundry Detergent

Best for Zero Waste Laundry

The company was founded by Lauren Singer, who is the brains behind the blog Trash is for Tossers which focuses on her zero-waste lifestyle.

Simply Co.’s laundry detergent is made with just three ingredients: washing soda, baking soda, and organic castile soap. This simple formula is free from synthetic fragrances, dyes, and other harsh chemicals that can irritate the skin and harm the environment. Plus, the packaging is minimal and recyclable, making it a great choice for anyone looking to reduce waste.

Reasons we love Simply Co.

  • All-Natural Ingredients: Simply Co. Laundry Detergent is made with only three simple and natural ingredients – baking soda, washing soda, and organic castile soap. This means that it’s free from harsh chemicals and artificial fragrances.

  • Zero Waste Packaging: The detergent comes in a reusable glass jar with a metal lid, which eliminates the need for single-use plastic packaging. Once you’ve finished the product, you can repurpose the jar or recycle it.

  • Biodegradable Formula: Simply Co. Laundry Detergent’s all-natural formula is biodegradable, which means that it breaks down easily in the environment and doesn’t contribute to pollution or harm wildlife.

  • Cruelty-Free

  • Energy Efficient: The detergent is compatible with both high-efficiency and traditional washing machines, which means that you can save water and energy while still getting a clean wash.

Explore Simply Co.


Best for luxury scents and aesthetic packaging

DedCool is exactly as the name says it’s dead cool. The company is primarily known for its line of luxury fragrances, but they’ve recently branched out into the world of laundry with its new, “Dedtergent”. Dedtergent is a vegan and cruelty-free laundry detergent that promises to be both effective and eco-friendly— plus it smells great and looks super aesthetic on your laundry room shelf.

Reasons we love DedCool:

  • Plant-Based Ingredients: Dedtergent is made with a blend of essential oils and natural enzymes that are gentle on your clothes but tough on stains and odors. These plant-based ingredients are renewable and biodegradable, making them safer for the environment and your health.

  • Free From Harsh Chemicals: Dedtergent is free from harsh chemicals like phosphates, parabens, and synthetic fragrances, which can be harmful to both your health and the environment.

  • Low-Foaming Formula: Dedtergent is designed to be low-foaming, which means that it’s compatible with high-efficiency washing machines and can help to reduce water usage. This makes it an energy-efficient option that can help to reduce your carbon footprint and save resources.

  • Refillable Packaging: Dedtergent comes in a refillable glass bottle, which helps to reduce waste and save resources. Additionally, the aluminum refill pouches are recyclable, making them a more sustainable option than traditional laundry detergent bottles.

  • Vegan and Cruelty-Free

Explore DedCool

Clean Cult

Best for Ingredient Transparency

Clean Cult is a team of laundry rebels, shaking up the industry with their eco-friendly approach. Their mission is to make laundry day more sustainable and less of a chore. They prioritize being transparent, using plant-based ingredients, and recyclable packaging, to make a positive impact on the environment, one load at a time.

Reasons we love clean cult

  • Plant-based ingredients that are free from harsh chemicals, synthetic fragrances, and dyes.

  • Recyclable milk carton packaging, which reduces plastic waste: Clean Cult uses recyclable milk cartons made from paperboard to package their laundry detergent. This choice of packaging material helps to reduce plastic waste and is a more sustainable alternative to traditional plastic laundry detergent bottles.

  • A subscription service that reduces shipping-related emissions and packaging waste: Clean Cult offers a subscription service that can reduce shipping-related emissions and packaging waste. By subscribing, you can receive detergent refills and other laundry care products delivered to your door on a regular basis, which can help you to minimize your carbon footprint.

  • All ingredients are listed on their website, so you can be fully informed about what you’re putting in your laundry: Clean Cult is transparent about the ingredients they use in their products, and you can find a full list of ingredients on their website. This means you can make informed choices about what you’re putting on your clothes and into the environment.

  • Clean Cult is a certified B Corporation

  • Their natural laundry detergent is cruelty-free and never tested on animals.

Explore Clean Cult

Public Goods

Best For Easy to Use Pods

These pods are made entirely of plants, they’re formulated to tackle even the toughest stains, without using anything unhealthy for you or the environment. The easy-to-use pods designed to make your laundry routine simple and sustainable.

Public Goods’ laundry detergent pods are free from harsh chemicals like phosphates, sulfates, and synthetic fragrances, and are instead formulated with ingredients like plant-based enzymes and essential oils that work to remove stains and odors.

Reasons we love Public Goods:

  • Made from plant-based ingredients like natural enzymes, which are derived from renewable resources that can be regrown or replenished.

  • They are biodegradable and will break down naturally over time, meaning they won’t contribute to pollution or harm the environment.

  • Free from harsh chemicals like phosphates, chlorine, and artificial fragrances

  • Hypoallergenic, dermatologist-tested formula

Explore Public Goods

Good Juju Laundry Detergent Eco-Strips

Best for Innovation

Good Juju’s super-concentrated laundry strips are a huge step forward for zero-waste laundry.

The Laundry Detergent Eco-Strips eliminates the need for bulky plastic detergent bottles. They come in a compact, lightweight strip form that dissolves in the wash, leaving behind a powerful cleaning solution that is gentle on your clothes and the environment.

These powerful little strips help reduce the carbon footprint of doing laundry by 94% and are free from all the nasty chemicals often found in other laundry detergents.

Reasons we Love Good JuJu Eco-Strips

  • Plant-based ingredients

  • Cruelty-free and vegan

  • Free of dyes, fragrances, and preservatives

  • Low carbon footprint due to compact and lightweight packaging

  • Biodegradable and compostable packaging material

  • Manufactured in a zero-waste facility

  • Certified by Leaping Bunny, Vegan Action, and the Rainforest Alliance

Discover Good JuJu Eco-Strips


Best luxury laundry detergent

Frey is a premium laundry brand that believes laundry should be more than just clean clothes. With a focus on sustainability, their products are free of harmful chemicals and packaged in eco-friendly materials.

Their laundry line includes a range of detergent scents, stain removers, and fabric softeners that not only clean your clothes but leave them smelling fresh and feeling soft. Frey’s commitment to style and sustainability has earned them a reputation as a leader in the laundry industry, making them the go-to choice for the conscious consumer who wants their laundry to be both effective and eco-friendly.

Reasons we love Frey

  • Non-toxic ingredients: Frey products are made using non-toxic and biodegradable ingredients that are safe for the environment.

  • Plant-based fragrances: Frey’s fragrances are derived from plant-based sources, making them safer for the environment and people.

  • Recyclable packaging: Frey uses recyclable materials for its packaging, reducing waste and the impact on the environment.

  • No animal testing: Frey products are not tested on animals.

  • Sustainable sourcing: Frey sources its ingredients from suppliers who follow sustainable practices to minimize their impact on the environment.

  • B-Corp Certified

Explore Frey

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